Palme Public

What we do

We work with organisations that have a case worth making: companies, industry bodies, community coalitions and causes. Some need a government decision changed. Some need the public to see them as they are. The work is the same. Find the people who share your interest, give them a voice and make it count. We start with one question: what has to change, and who has to change it?

Campaigns and advocacy

Who it is for

Anyone facing a tax, a rule or a decision they need changed. Government departments that need the public to understand and accept a policy.

What we do

We work out the message and test it. We run the campaign in the media, online and in the community. We sign up supporters and put them in touch with their MPs.

What changes

Your issue becomes a public issue. Ministers get asked about it. The Government responds.

Public opinion and reputation

Who it is for

Companies, industries and groups the public has the wrong idea about, or no idea about.

What we do

We research what people think of you and why. We find the message and the voices that can change it. We take it to the media, online and into the community.

What changes

The public sees you differently. Customers, members and governments follow.

Coalition building

Who it is for

Anyone with a good case and not enough voices behind it.

What we do

We find the people and organisations who share your interest and get them behind one ask. We set up the campaign: the name, the spokespeople, the supporters and the funding.

What changes

You speak to government with numbers behind you. You also own a campaign that lasts beyond one issue.

Government relations

Who it is for

Boards and executives who need a decision from government.

What we do

We find out who makes the decision and who they listen to. We write the briefs, get the meetings and prepare your people. We build support in the community first, so the meeting is not the first time they hear about it.

What changes

You are in the right room, with the right ask, and the public behind you.

Crisis and issues

Who it is for

Anyone under pressure from the media, the public or government.

What we do

We give senior advice from the first call. We handle the media, set the message and brief the people who matter.

What changes

The problem is contained. Your name and your standing with government are protected.

Bids, tenders and transactions

Who it is for

Organisations bidding for a licence, a tender or a contract. Companies in a contested deal where public or political opinion will affect the result.

What we do

We build the support around the process: political, media and public. Your legal, financial and proxy advisers run the process and the numbers.

What changes

Decision-makers see a bid with public and political backing behind it.

Sectors

We have worked for clients across:

  • Health, aged care and disability
  • Tax and superannuation
  • Resources and energy
  • Childcare and education
  • Vocational education, TAFE and higher education
  • Financial institutions
  • Co-operatives and mutuals
  • Infrastructure and real estate
  • Local government
  • Sport
  • Associations and peak bodies
  • Schools
  • Think tanks
  • Faith and community organisations
  • Government departments and agencies

How we work

Evidence first.

We start with research and data: polling, message testing and audience analysis. We identify the insights that matter with the benefit of fifteen years in campaigns and government.

The best people for the job.

Most agencies have in-house pollsters, creatives and media buyers, and every brief goes to them. We have none. We bring in the best people for your problem and change them as the problem changes. You pay for the work, not the overhead.

Frank advice.

We tell you whether it can be won. If the public will not back your case, we say so before you spend a dollar.

In confidence.

Much of our work is sensitive. Discretion is standard, from the first call.

Start here

Tell us what is at stake.

A partner will respond within one business day.

  • You speak to a partner.

    Every enquiry goes to Parnell, Jen or Will.

  • It stays confidential.

    What you tell us goes no further.

  • You get a straight view.

    Whether we can help, how, and on what terms.